A few years ago, owning a website was seen as a way to reach an international audience. In fact, it was the only way to reach a global audience. Local viewers could still see your site and benefit from it, but there were no ways to make the site geared more towards a local audience. That view was changed by the immense effectiveness of local SEO.
Since it was introduced, local SEO has enabled thousands of businesses, including small and home businesses, to connect with potential customers around them. The level of optimization you can do today goes even beyond that. There are ways to build local engagement on your website and we are going to discuss the best strategies in this article.
It is not a secret that search engine crawlers now take virtually every metric into consideration. The algorithms behind search engines are now so advanced that they are very accurate in directing users towards the information they really need.
Among those metrics are technical details about your site. Where is your site hosted? Do you use a country-specific domain name? Is your site benefiting from close proximity to your target audience?
These may seem like minute metrics at first, but they are important first steps you need to take to build higher local engagement. If you are a Toronto-based business targeting customers in Canada, for instance, moving to a Canada web hosting company is the way to go.
Fortunately, the steps you have to take are easy to complete. You can turn to MangoMatter Media for a great Canada web hosting review collection if you need help choosing the right one to use. Grabbing a .ca domain name isn’t difficult either.
Act Like Locals
Optimizing a site for local viewers is like trying to get to know the communities around your business. You want to speak their lingo and be part of their activities; that’s how you build a stronger relationship with local communities.
With a website, adding location information is the next step to take. Make sure your complete address appears on every page. You also need to start thinking about using key phrases and words that your target audience actually use instead of formal or irrelevant ones.
Small optimizations add up. Altering the way your articles are written and adding “Toronto, Canada” to your footer alone can boost your local engagement substantially.
Don’t Forget the Engagement Part
To get users to interact with your site, you need two things: great flows and strong calls to action. Users will have different journeys through your site. What you need to do is identify those journeys and make sure every one of them ends with a strong call to action.
The call to action can be anything. You can ask users to sign up for your newsletter for better long-term engagement. You can direct them to social media pages or let them read valuable articles. The more time local users spend on your site, the better your site will perform engagement-wise. The rest is easy from this point.